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PEUGEOT DESIGN & DRIVING CAMPAIGN
The automaker made its promotion with a multi-media device designed around the theme of the vehicle design.
Peugeot Design & Driving commercial
"What is the design of a car?". That is the question around which inspires spot advertising the latest international multi-media campaign from Peugeot. After a teaser posted on social networks, a film is projected on the French television since August 18. It was called "Design & Driving" in the image of the new signature automaker adopted three years ago.
The commercial highlights the vision, history and know-how of the automaker, with an emphasis on vehicle design.
Directed by John Dolan, produced by Partizan and orchestrated by BETC, it will be accompanied by print ads and digital operations by the end of the year.
The "pitch" of the spot? Zoom on the sensations that the driver can feel to board his car.