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PEUGEOT LOGO : BACK ON THE GRILL
Regarding the last concept cars and new models, the Peugeot logo looks like it is back on grill ! Pure nostalgia or a better way to reconize the Peugeots with more visibility for the logo ?
History : the Lion of the Peugeot logo has a both unknown and fasicinating history for those of us who admire the automobiles produced by the firm over the years. The Peugeot family originated from Franche-Comté in the French region of Montbeliard. The lion can be found on the coat of arms of the town and was later stamped on products made by the Peugeot family.
In 1810, the brothers Jean-Pierre and Jean-Frederic Peugeot seized the opportunities of the industrial revolution and bought a grain mill which they converted into a steel foundry. The two brothers began producing household tools such as: utensils, coffee grinders, saws, and sewing machines.
From the 1850s the Lion emblem was stamped onto Peugeot products to symbolize the strength and flexibility of the steel.
In 1847 history of the Peugeot logo begins when the first Lion is designed by Justin Blazer, an engraver from Montbéliard for marking saw blades and steel products. The Lion emblem symbolizes the three qualities of the Peugeot saw blades:
The toughness of the teeth.
The flexibility of the blade
The speed of the cut
1889 was a historic year for Peugeot history, with the launch of the first vehicle bearing the Peugeot name: a tricycle, the result of cooperation between Leon Serpollet, the steam expert, and Armand Peugeot. The Lion is still shown on tools and bicycles. The Peugeot logo was absent from the first cars manufactured between 1890 and 1905. To mark these products, Armand Peugeot, who had founded the company 'Automobiles Peugeot' made do with the words 'Automobiles Peugeot' which were stamped on the radiators.
Between 1905 and 1915, the profile of a Lion on an arrow was present on the 'Lion Peugeot' cars manufactured by the 'Peugeot Bros' company. The Lion in 1927 was depicted crouching down on three legs ready to pounce on its prey.
In 1933, a more realistic Lion adorned the grilles of the Peugeot cars after the Paris Exhibition. The heraldic Lion made its appearance on the 203. It is rearing up on its hind legs, to adopt the familiar posture of the Lion on the coat of arms of Franche-Comté, birthplace of the business. It was in September of 1958 that the roaring Lion that had adorned the bonnet of Peugeots since the 1930s was discontinued for safety reasons. In 1965 the company became a holding company under the name 'Peugeot S.A, and again the logo is changed; just the Lion's head is shown framed in a triangular shield.
In 1968, the curved lines were abandoned in favor of an angular design which framed the Lion's head in a square. Making a brand sign as it is today. The cars' radiator grills in the meantime continue to sport the heraldic Lion.
In 1998 again the visual identity of the Peugeot Lion changed and it appeared as a metallic block on a blue square background.
The Lion is now complete and metalized to apply to the brand's values which are sure, dynamic, and aesthetic and is included in the design of its latest models.
In 1968, the curved lines were abandoned in favor of an angular design which framed the Lion's head in a square. Making a brand sign as it is today. The cars' radiator grills in the meantime continue to sport the heraldic Lion.
In 1998 again the visual identity of the Peugeot Lion changed and it appeared as a metallic block on a blue square background.
The Lion is now complete and metalized to apply to the brand's values which are sure, dynamic, and aesthetic and is included in the design of its latest models.
