There’s no arguing with the success of the Peugeot 2008. Last month and less than a year after its launch in Europe, the urban crossover has passed the magic 100,000 barrier in production.
The car in question was taken direct from the plant in Mulhouse, France, where it’s built, and handed over to its delighted new owner. The ceremony was witnessed by Corinne Spilios, Director of the Mulhouse production centre, and Xavier Duchemin, Director of Peugeot France.
Another measure of the Peugeot 2008’s success is the awards it has won. Prestigious honours have come from numerous markets, including Ireland, Italy, Spain, France, Poland and Turkey. Evidence of the Brand’s move up-market in the B-segment is illustrated by the fact that 68% of sales are for the two highest trim levels, Allure and Feline.
Built exclusively at the Mulhouse site for all countries except China and those in Latin America, the impressive level of customer demand has already led to three increases in production. Output currently stands at 680 vehicles per day, double the rate at launch.
2008 is the only vehicle in its category to offer Grip Control technology, a system that improves traction, and received the maximum five stars in the independent Euro NCAP safety tests.