Wards Auto has published a new article regarding the US return of PSA Peugeot Citroën.
The carmaker will re-introduce one of its brand through new distribution channels. A mix between tradition and modern technology.
“I’m not prepared to talk about how we are going to come to market (in North America) but it will be practical, traditional and use technology.” - Larry Dominique, CEO of the recently established PSA North America, says at the 2017 Center for Automotive Research Management Briefing.
To reach this goal, they will create deals with digital-minded partners.
“We are looking for progressive, innovative and digital-minded partners.”