PSA PEUGEOT CITROEN BACK IN THE USA AND CANADA
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Wards Auto has published a new article regarding the US return of PSA Peugeot Citroën.
The carmaker will re-introduce one of its brand through new distribution channels. A mix between tradition and modern technology.
“I’m not prepared to talk about how we are going to come to market (in North America) but it will be practical, traditional and use technology.” - Larry Dominique, CEO of the recently established PSA North America, says at the 2017 Center for Automotive Research Management Briefing.
To reach this goal, they will create deals with digital-minded partners.
“We are looking for progressive, innovative and digital-minded partners.”
French Automaker PSA Maps Out North American Reentry
TRAVERSE CITY, MI - Group will draw from tradition and modern technology as the French automaker maps out its return to North America, says the industry veteran who will lead a step-by-step reentry
OFFICIAL : GROUPE PSA [PSA PEUGEOT CITROEN] BACK TO THE USA - FCIA - French Cars In America
Push to Pass plan in 3 keys : - New name : Groupe PSA - Groupe PSA [PSA Peugeot Citroën] will be back to America with a car sharing program - 34 new vehicles including a 1 ton pick-up "Push to Pass"