The C line is ushering in a new era with the new CITROËN C4 Picasso (16,000 sales already) and Grand C4 Picasso. The renewal is also expressed by CITROËN Cactus, a manifest of future C line models.
The DS line is as dynamic and attractive as ever, with over 370,000 units sold since 2010, 66% of which conquest sales. An exclusive new trim, Faubourg Addict, is making its debut on the DS3, DS3 Cabrio, DS4 and DS5. Also on display are two concept cars, DS3 Cabrio Racing and, for the first time in Europe, Wild Rubis, confirming the creative boldness of the ultra-distinctive vehicle line. The DS line is also growing internationally, with the production of the DS5 at the Shenzhen plant in China for domestic sales.
CITROËN is making a technological offensive for all budgets and all uses, as demonstrated by the PSA Peugeot Citroën group’s new EMP2 platform. The platform is making its debut on the new CITROËN C4 Picasso and Grand C4 Picasso, boasting the lowest CO2 emissions in the segment at 98 g/km. The Brand’s “Créative Technologie” is also reflected in an increasingly efficient engine line-up, including the new Euro VI BlueHDi powerplants including the most effective technology on the market for treating NOx emissions while cutting CO2 emissions. The BlueHDi engine is available with 150 bhp on the new C4 Picasso and Grand C4 Picasso and with 180 bhp on the DS5. The tech offensive is also reflected in the PureTech petrol engine family, which recently saw the arrival of a turbo version on the CITROËN C4. And the Brand isn’t stopping there. It is also launching a full-hybrid solution called Hybrid Air combining compressed air and hydraulics, an expertise written into CITROËN’s DNA.
To illustrate the Brand’s sports renewal, it is presenting the CITROËN C-Elysée WTCC, set to race in the 2014 FIA World Touring Car Championship with two outstanding drivers – Sébastien Loeb and Yvan Muller – at the wheel. The commitment is a new sporting and technological challenge for a Brand that has won eight World Rally Championship Constructors’ titles.